Weil is advising Goldman Sachs Asset Management in its $300 million investment in Madhive, a leading advertising software platform engineered for modern TV advertising.

The partnership with Goldman Sachs will enable Madhive to further accelerate the growth and adoption of its connected TV (CTV) platform, most notably within the local advertising market, as well as expand new channels such as national/direct-to-consumer advertisers and retail media networks, who are looking to modernize and scale their CTV offerings.

The Weil team advising Goldman Sachs is led by U.S. Private Equity Co-Head Christopher Machera. The team also includes Private Equity partner Timothy Burns and associates Nicole Chen, Nicole DiNicola, Adam Voorberg, Justin Armstrong and Langdon Neal (Not Yet Admitted in NY); Tax partner Noah Beck and associate Jay Perry; Executive Compensation & Benefits partners Amanda Rotkel and Regina Readling and associate Ace Szmolyan; Technology & IP Transactions partner Dennis Adams and associates Audrey Nicolson, Amy Montoya and Adeline Park; Technology & IP Transactions/Privacy partner Olivia Greer and associates David Merck and Alexis Bello (Not Yet Admitted in NY); Banking & Finance partner Vynessa Nemunaitis; Environmental Head Annemargaret Connolly and counsel Matthew Morton; Regulatory Transactions partner Timothy Welch; Antitrust/Competition counsel Michael Naughton; Employment counsel Rebecca Sivitz and associate Sahar Merchant; Complex Commercial Litigation partner Jessica Falk; and Patent Litigation partner Anne Cappella and associate Rashi Punia (Not Yet Admitted in CA).