Weil advised Catalina Marketing Corporation Inc. (a portfolio company of Mudrick Capital), a provider of personalized and measurable digital media campaigns that connect shoppers to consumer packaged goods (CPG) brands and retailers, in its sale of NCSolutions, a joint venture between Nielsen and Catalina that improves advertising effectiveness, to Circana, an advisor on the complexity of consumer behavior.

Catalina is a leader in shopper intelligence and precisely targeted in-store, TV and digital media that personalizes the shopper journey. Powered by an unrivaled real-time shopper database and AI-optimized data science, Catalina helps retailers, consumer packaged goods brands and agencies optimize every stage of media planning, execution and measurement to deliver more than $6 billion in consumer value annually.

The Weil team was led by Mergers & Acquisitions Co-Head Michael Lubowitz and Private Equity partner Brian Gingold and included Mergers & Acquisitions associates Alex Schnapp, Zach Roberge and Evangeline Charles; Banking & Finance partners Andrew Yoon and Brendan Conley as well as associate Angela Estrada; Restructuring partner Kevin Bostel; Technology & IP Transactions partner Dennis Adams, counsel Phil Grudzina and associate Taylor Peterson (New York); and Tax partner Graham Magill.