Weil is advising Bain Capital and SilverTree Equity on the sale of XTEL, a leading provider of revenue management and trade promotion software for consumer packaged goods companies, to Oakley Capital.

XTEL’s software platform enables consumer packaged goods companies, including food, beverage and household brands, to plan, manage and optimize the trade promotions they run with retailers. The platform analyzes large amounts of sales, pricing, customer and financial data to help businesses manage and optimize promotions in order to improve profitability and drive revenue growth. The Company serves more than 400 global mega-brands, including Unilever, PepsiCo and Johnson & Johnson, and supports over €350 billion in annual trade spend.

The Weil team is led by Private Equity partner Lewis Blakey with support from associates Margaret Babalola, Anish Mohanty, Nicole Walker, Luigi Gaudiosi, Will Johnson and solicitor apprentice Isaac Lonsdale, and includes Antitrust partner Neil Rigby, counsel Annagiulia Zanazzo and associate Venetia Hudd, Tax partner Oliver Walker, counsel Ellie Marques and associate Anna Ritchie, Finance partner Alex Eagle and associate Awen Carnot, Technology & IP Transactions partner Barry Fishley and counsel Claudia Sousa and Chloe Kite, and Employment counsel Thomas Weatherill and associate Lizzie Thomas.