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Trouble - A Factor in Selecting Directors

Millstein, Ira M.

(June 2000, Directors Monthly)



By Ira Millstein


The point of this note is to urge directors, as they consider candidates for the board, and shareholders, as they exercise their voting responsibilities, to include consciously their respective decision-making processes the potential for the director-candidate to deal credibly with "trouble" of the kind where management appears to be directly or indirectly involved.


No company has made it from here to there without, at least once, running into life-threatening or near life-threatening trouble. Trouble of one kind or another is inevitable for many reasons. Corporations are not composed of perfectly programmed cyborgs, but of fallible human beings -- who may not always bring appropriate ethical grounding to their business lives, or who may not always recognize that their leadership is failing or that their corporate strategy needs severe correction. To paraphrase Philip Roth, human beings live there.


Companies, under pressure to meet the high expectations of investors and Wall Street, may at times favor questionable tactics which help the financial outlook in the short term. Or they may skirt legal requirements, or even step over the line. Moreover, well-thought-out strategies may stall in the face of changing circumstances for which the company is unprepared. And a leader may have stayed the course too long, or simply lost the confidence of the organization.


The potential sources of "trouble" are endless. Whether a company is able to both avoid these and other troubles -- or to deal with them effectively when they occur -- can often define the long-term success or failure of the enterprise.


Effective governance by an independent and active board of directors is the means by which both the incidence and impact of trouble is minimized. The board can be an effective agent in managing crises when trouble occurs and in preventing trouble -- through oversight of compliance measures, oversight of financial reporting, and close monitoring of management's performance.


Dealing with Trouble: The Board’s Role In Crisis Management


Effective corporate governance may preserve the enterprise when trouble does occur, as it inevitably does. Who else, besides the board, is there to protect and preserve whatever shareholder value is protectable and preservable when management appears to have been either the direct or indirect cause of the problems that led to the trouble -- and government has other interests to protect?


There are many decisions facing managers in which managers' interests may not be consistent, for personal reasons, with those of shareholders. Examples include: determining where the buck stops for legal infractions; deciding whether and when to abandon a failed strategy that a manager appears to have ego or other personal interest reasons for supporting; addressing the underperformance -- or worse -- of an executive with whom a manager has a personal relationship; or even recognizing that the organization has lost confidence in the CEO. Even though the vast majority of top managers are sufficiently enlightened to avoid acting in a self-interested manner in these situations, good corporate governance can assure shareholders that a distinct and objective body is truly watching and acting when necessary.


Obviously government does not provide the solution to a crisis. Many of the biggest forms of “trouble” are related to government action that is not aimed at protecting and preserving shareholder value, but rather is aimed at forwarding other important policies (e.g., antitrust and securities). While government agencies can provide external pressure by requiring managers to comply with various rules and regulations, the key decisions about a company’s direction while dealing with infractions or performance problems must be made by management and the board of directors as surrogates for the owners.


Shareholders do not provide the solution either. Just as every decision of national policy cannot be decided by a voter referendum, every important corporate decision cannot be put to a shareholder vote. Business decisions must be made quickly, decisively, and in an organized fashion, and the shareholder body lacks detailed information and is too fragmented and disorganized to provide the immediate and sensitive responses that are necessary when trouble occurs.


Obviously then, by a process of elimination -- if not strict law -- the duty of protecting shareholder value in times of crisis falls to the board of directors when management either appears to be involved, or appears to have a self interest. Even when management can be relied upon to execute solutions, the directors are there to assure shareholders that management is doing so.


Since “trouble” is an investor’s worst nightmare, the capacity of directors to deal with it should be a crucial factor in investors’ decisions about where to invest. We all know three of the key qualities expected of a board member: "independence" from management, the capacity for objective "judgment," and commitment of "attention." Now consider these qualities in light of the inevitability of “trouble”: Is the director being considered so independent of management, in mind and spirit, and so capable of objective judgment as to make the hard decisions required when real trouble occurs? Especially since trouble of the kind here discussed in all likelihood means dealing with management, often top management, and often the top management the director may have chosen. This can be trauma for all concerned.


Even more importantly, does he or she have a reputation for taking responsibilities seriously -- so that one can safely assume that he or she will devote the time and energy required to know enough about the corporation to deal with “trouble” when it arrives? Independence, judgment, and attention could spell the difference between simple trouble and complete disaster.


The next time you nominate or elect a director, at least think about whether these qualities are present in that person sufficient to assure the ability to act in the most unpleasant circumstances.


Preventing Trouble: The Board’s Role


As the surrogate for shareholders, the board of directors seeks to avoid the types of trouble that can result in significant loss of shareholder value. The decisions referred to above are not easy to make, and the board will be at its best when it doesn’t have to face such decisions. To this end, boards should insist that internal systems exist to ensure that companies are in legal compliance -- and that compliance failures are quickly detected and dealt with. Boards should also insist that internal systems are designed to ensure that financial reporting is credible, and that the board is provided with the information necessary to monitor performance. Such "insistence" by the board certainly makes sense on a personal level because these systems help avoid the necessity of making the very wrenching decisions necessary when trouble strikes. More importantly, however, interpretations of fiduciary duties and other governance-related rules seem to be headed more and more to making this "insistence" a requirement.


For example, in the Caremark In Re Caremark International Inc. Derivative Litigation, 698 A.2d 959 (Del. Ch. 1996). case, the Delaware court reminded directors that they have a duty not only to monitor the business and affairs of the corporation, but also “to assure that appropriate information and reporting systems are established by management.” While the Delaware court recognized that the level of detail appropriate for such systems is a question of business judgment, it emphasized the role of boards in overseeing compliance with laws and regulations, by ensuringthat compliance systems exist and are functioning. While the board cannot be expected to act as “big brother” by watching over every move the company’s managers make, it can take an active role in insisting that systems and processes designed to keep the company out of trouble -- and detect trouble early -- are in place.


The responsibilities of boards in the financial reporting process have been the subject of new rules by the Securities and Exchange Commission and the leading stock exchanges.Order Adopting Rules Regarding Disclosure By Audit Committees, Including Discussions With Auditors Regarding Financial Statements, SEC Release Number 34-42266; Order Approving NYSE Proposed Rule Change, SEC Release No. NYSE-34-42233; Order Approving AMEX Proposed Rule Change, SEC Release No. AMEX-34-42232; Order Approving NASDAQ Proposed Rule Change, SEC Release No.NASDAQ-34-42331.


During the past year, beginning with the report of a Blue Ribbon Committee created by the Exchanges, there has been increased focus on the role of board audit committees in the financial reporting process, resulting in a series of rules designed to strengthen audit committee functions. For example, the new rules require that a company adopt and disclose the audit committee’s charter, and that the charter specify that the outside auditor report to the board (not the managers) through the audit committee. In addition, the company’s annual proxy statement must include a written report by the audit committee and a disclosure regarding the independence of the committee members. The NYSE, AMEX and NASD rules all address the composition and duties of audit committees, including standards of independence and financial expertise for audit committee members.


The trend toward more responsible and engaged audit committees recognizes that good corporate governance may prevent less than adequate -- or even fraudulent -- financial reporting. The new rules’ focus on the independence of audit committee members again heightens awareness of a key factor in the board’s ability to help avoid trouble -- independence from management.


While overseeing compliance systems and the financial reporting process brings the board of directors into a better position to prevent and detect trouble, the board can take this oversight one step further. Overseeing management's performance implies that the board understand management's strategy and business plan, as well as the underlying assumptions upon which they are based. It also implies that the board monitor strategy and the business plan from inception to implementation. Only with an understanding of the financial, economic and competitive assumptions underlying strategies and business plans can a board of directors truly monitor the continuing efficacy of the strategy and business plan -- and management's performance. But so equipped a board is more likely to deal with strategy and performance failure earlier and with less trauma.


Again, for emphasis, the next time you select or elect a director, consider whether he or she has the independence, judgment and commitment to act without equivocation in the situations here described, which are hardly a complete list of potential trouble.

Reprinted with permission from the June 2000 edition of Directors Monthly.

   
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